A company’s ability to innovate is a key factor in differentiating itself from the competition, developing or penetrating its market and increasing its profitability. However, innovation often represents a significant investment and risk for the company, even if it is partly funded by existing incentives. By providing the right insights and decision-making tools to help you make the best strategic choices, innovation marketing helps to minimise this risk.
Innovation marketing encompasses all marketing techniques and practices specific to an innovation environment.
For example, companies should:
Regardless of the issue, the ABGi teams can work with you to provide the levers for effective action tailored to your requirements.
Managing assignments with a dual objective: accelerating innovation and optimising the ROI of the innovation function .
A combination of strategic, scientific, financial, legal and marketing skills.
Develop expertise by business area. Capitalise on best practice.
Know-how to get all the players involved in these strategic studies and maximise the collective effort.
To find out how we can help you unlock the innovative potential of your business, contact us.